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She's usually dressed to impress in demure ensembles across her many TV hosting gigs.
But Holly Willoughby shed her wholesome image as she flaunted her fabulous frame in a saucy Instagram snap on Wednesday afternoon.
The TV presenter, 36, gave an eyeful of her tanned and toned pins as she donned a figure-hugging black frock while posing up a storm for the camera.
'Such naughtiness coming your way': Cheeky Holly Willoughby shed her wholesome image as she paraded her perfect pins while teasing cheeky Celebrity Juice scenes
Ready to film the latest series of Celebrity Juice, the mum-of-three posed with a hand on her hip as she teased the upcoming episodes will be full of 'naughtiness'.
The blonde beauty - nicknamed Holly Willoughbooby - opted for a tight black dress which hugged her perfectly proportioned curves in all the right areas.
Holly added inches to her height thanks to a pair of strappy black stilettos, but kept her accessories simple with elegant stud earrings.
Classy: The presenter's snap is a far cry from her usual demure outfits, often seen wearing pencil skirts and high neck blouses for her stint on This Morning
It's back! Holly, who has starred in Celebrity Juice since 2008, teased the latest series was full on 'naughtiness'
She captioned the snap: 'We are back!!! @celebjuiceofficial... such naughtiness coming your way soon!'
The Play To The Whistle presenter's snap is a far cry from her usual demure outfits, often seen wearing pencil skirts and high neck blouses for her stint on This Morning.
Holly was recently left mortified after her long-term pal Jake Humphrey confessed the pair once 'shared a bed' in their twenties.
Appearing on the latest episode of Play To The Whistle, the comedian outrageously joked that they slept together 15 years ago, leaving Holly in fit of laughter.
Explaining the situation further, Holly said: 'Jake and I have actually known each other for a very long time.
Old friends: Holly was recently left mortified after her long-term pal Jake Humphrey confessed the pair once 'shared a bed' in their twenties
'In fact we first worked together in 2002 for Fame Academy on CBBC. I used to stay around your house because I hadn't even moved to London.
'So I was living in Brighton and you had a lovely flat and I'd come up and stay with you.'
Holly collected three awards during the annual TRIC awards earlier this week, where she dazzled the crowd in a monochrome midi-dress.
She took home trophies for Daytime Programme gong as host of This Morning, Satellite Digital Programme for her panelist part on Celebrity Juice and the Television Personality Award.
Hat-TRIC: Holly collected three awards during the annual TRIC awards earlier this week, where she dazzled the crowd in a monochrome midi-dress