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More from Virginia
More bad news for an upstart farmer's market in Mount Jackson. The town once again denied the market the use of small signs to help bring customers in.
Market owners Gerald and Tara Forsburg say one of their goals is to help revive downtown Mount Jackson. They and their vendors say the town isn't helping them doing that.
Tuesday night was the latest in a series of town meetings regarding the sign ordinance. The ordinance says you can't have any signage advertising a business if the sign is off premises. That rule could have changed Tuesday, but town leaders decided to keep it as is.
The ordinance was eased a bit a few months ago. Before, sandwich board signs weren't allowed at all. Now, businesses can use them, as long as they are on business property. That doesn't help the farmer's market, because it's on a side street. Off premise signs are needed to bring in traffic.
In fact, to get customers, several of the vendors actually recruit their own kids to hold up signs on Main Street.
The sign ordinance even frustrates the market's customers, like long time Mt. Jackson resident, Laura (Laura wished to keep her last name anonymous).
"This place has been sitting empty for 25 or 30 years. Nothing is going on. Here Gerald is trying to do something for the town and it seems to be me all they're doing is that they're discriminating against him. I don't think it's fair," Laura said.
The market is held on Saturdays and Wednesdays. They are in their first full season. The market is at the site of an old mill that the owners took over to preserve the history of the town. The owners say they aren't done battling for this cause.
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