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By Sam Webb
PUBLISHED: 14:38 EST, 15 January 2013 | UPDATED: 04:25 EST, 16 January 2013
An eBay seller last night revealed her horror at accidentally including a naked view of herself when she posted a picture of a dress for sale on the website.
Aimi Jones, 21, hung the mustard yellow skater dress by ASOS on her wardrobe door to photograph it for listing.
But she failed to notice her own reflection in the door mirror, camera in hand, and in just a black bra and no knickers.
Mirror, mirror: Aimi Jones, from Oxfordshire, did not realise she had captured herself half-naked in a mirror when she snapped the dress to sell on eBay
Bargain-hunters spotted her at the margin of the eBay picture and it was immediately shared on Twitter with the hash tag #ebayyellowskaterdress. Within hours it had gone viral.
Horrified Miss Jones, from Oxfordshire, told The Sun: 'It's so embarrassing. It is such a dizzy, stupid thing to do and now the whole world's seen me in the nude.
'I put it on eBay last Saturday morning and realised straight away so ended the sale. But what I didn't realise was that people could still it on the site.
'I reported it to eBay and they took it down, but by then it had gone viral. My boyfriend Andy thinks the whole thing is hilarious.'
Miss Jones, who has the user ID sugart*t-2, relisted the dress with a similarly-posed picture but this time covered up in a dark Nike top.
Bit more demure: She re-listed the item on eBay and this time covered up with a black coat. It has attracted bids of £153, 911 so far
The new listing read: 'Asos yellow skater dress size 10, 2nd time round!! a MUST HAVE!!
'As seen by thousands. Never worn naked. Needs a good home.'
Bizarrely the listing caused a stir among eBay users. Originally listed at £15.99, the dress has received more than 130 bids and reached more than £153,000.
The picture brought mixed reaction on internet forums. One user commented: 'It is a shocking dress'.
It is also sparked a series of hoax eBay ads including one with James McAvoy in his role as Mr Tumnus in the first Chronicles of Narnia film modelling the yellow dress.
Internet hit: Copycat hoaxers have posted their own versions of the original eBay blunder - but this joke ad featuring James McAvoy as Mr Tumnus in the first Chronicles of Narnia film only attracted a top bid of £9.50
A dress for all occasions: The eBay user also helpfully posted a selection of pics of Mr Tumnus showing the dress off in a variety of locations
Very versatile: It appears even fictional fauns can pull off the yellow skater dress with ease
Joker: Another hoax ad featured a slightly bigger seller reflected in the mirror but it didn't manage to attract any bids