BetMakers & Bet365 Launch Fixed-Odds Racing in New Jersey and Colorado
BetMakers and Bet365 are two giants that have come together, and their synergy can redefine horse racing betting in New Jersey and Colorado. With this partnership, two giants in the industry are set to bring fixed-odds horse racing to the market, which is bound to revolutionize the world of sports betting. This revolutionary partnership integrates time-honored betting strategies in horseracing and new-generation innovations, opening up new frontiers for the sport.
BetMakers has recently entered another two-year agreement with Bet365 as they were given the go-signal to provide fixed-odds betting on Thoroughbred racing in New Jersey. Furthermore, Bet365 can now legally accept bets on the Thoroughbred and Harness racing in Colorado. It is a unique partnership since different aspects will be brought to the table- BetMakers’ huge content base and Bet365’s diverse betting products improve customers’ sports betting experience.
Bet365 will also explore the potential of crypto horse racing betting in an exciting development for enthusiasts and bettors. Blockchain in this partnership seeks to enhance the security and transparency of betting transactions, making it a milestone in the sports industry. Under the deal, Bet365 will provide BetMakers with a market fee for fixed odds bets on thoroughbred racing events in New Jersey. In addition, Bet365 will also pay both New Jersey and Colorado through a content fee, which is derived from a percentage of fixed-odds bets placed on racing content from BetMakers Global Racing Network.
The agreement also grants Bet365 the right to consent to BetMakers offering fixed-odds betting options on international raceday horse racing in New Jersey. These access fees will remain chargeable regardless of whether it is BetMakers or any other external source.
In an interview with BetMakers CEO Jake Henson, he confirmed that the deal is a significant milestone for the company and is in line with their strategic plan to expand fixed-odds betting on horse racing in the United States. Horse racing, as one of the oldest and most traditional forms of sports betting, is gradually becoming more and more attractive to operators as the market evolves in the U. S. This is attributable to its frequent schedule it is likely to attract more attention and thus, higher returns for these operators. It is believed that in the long run, both BetMakers and the overall racing industry stand to benefit from this partnership.
It is important to note that Bet365 is among the pioneers who ventured into the fixed-odds horse racing market in New Jersey. The CEO of BetMakers has indicated that they could collaborate with other operators to improve and grow this business more.
BetMakers has been very active in the betting industry. They recently signed a 10-year deal to supply Meadowlands Racetrack in New Jersey with pari-mutuel betting technology. Also, in March, they partnered with Gaming Innovation Group to extend their racebook offering into a GiG sportsbook product called SportX.
In addition, BetMakers is not only associated with in-house betting at Monmouth Park but also owns MonmouthBets. This revolutionary mobile app enables legal and controlled fixed-odds betting on horse racing in the United States of America. Having recently signed an exclusive licensing deal with Hollywood Casino at Penn National Race Course, BetMakers has established itself as one of the leading players in the US betting market. The recent partnerships between BetMakers and Bet365 show their efforts in improving horse racing betting services. They cement their positions within this sphere and lay the foundation for a world where digital and physical forms of betting complement one another.
