Key Highlights
- The publicly-traded company has aggressively expanded its holdings, acquiring over 100 million DOGE tokens worth more than $26.8 million
- Its “Official Dogecoin Treasury” strategy is supported by a $175 million private funding round from prominent institutional firms like Pantera Capital
- The company is aiming to acquire 1 billion Dogecoin within 30 days
CleanCore Solutions, a publicly-traded cleaning solutions company, has made another major investment in Dogecoin, purchasing an additional 100 million tokens worth approximately $26.8 million.
NEW: 🇺🇸 Publicly traded CleanCore Solutions buys another 100,000,000 $DOGE worth $26.8 million. pic.twitter.com/o2AxQg1M9g
— Whale Insider (@WhaleInsider) September 16, 2025
With this acquisition, the company is rapidly expanding its cryptocurrency holdings as part of its unusual strategy to combine traditional business with digital asset investment.
CleanCore Grows Dogecoin Treasury
CleanCore Solutions, which primarily manufactures eco-friendly cleaning products, announced its latest Dogecoin acquisition on September 16, 2025.
The purchase brings the company’s total Dogecoin holdings to over 600 million tokens, moving it closer to its ambitious goal of accumulating 1 billion DOGE within 30 days. The company has described this initiative as creating an “Official Dogecoin Treasury” in partnership with the Dogecoin Foundation.
This investment follows a successful $175 million fundraising round earlier in September that attracted support from major investment firms.
The company’s leadership stated that this disciplined approach to building their digital asset treasury demonstrates their serious commitment to cryptocurrency as part of their business strategy. They ultimately aim to secure up to 5% of all Dogecoin in circulation.
Despite its new focus on cryptocurrency, CleanCore’s traditional cleaning business continues to perform well, reporting record quarterly revenue of $1.1 million and annual growth of 29%.
The company’s stock price surged nearly 14% following the announcement, indicating investor approval of their unconventional approach to combining cleaning technology with cryptocurrency investment.
This development comes as market anticipation grows for the first-ever Dogecoin exchange-traded fund (ETF), which could launch as soon as next week.
CleanCore’s strategy represents a growing trend of companies embracing meme-based cryptocurrencies not just as investments but as integral parts of their business models, potentially opening new applications for Dogecoin in global finance.
Companies Add Meme Coins as New Treasury Strategy
Publicly traded companies are increasingly investing in meme-inspired cryptocurrencies like Dogecoin and Shiba Inu as part of their corporate treasury strategies.
This surprising trend shows a major shift from traditional investments toward more speculative digital assets, despite warnings from financial experts about their volatility and risks.
Several companies have made headlines recently for allocating impressive portions of their treasury to meme coins. CleanCore Solutions, a cleaning products manufacturer, has accumulated over 600 million Dogecoin tokens worth more than $160 million.
Similarly, beverage company Safety Shot invested $25 million in BONK, a popular token on the Solana blockchain. Even companies with financial crises have turned to meme coins as a potential revival strategy, with some seeing their stock prices surge following these announcements.
This trend comes after the pattern established by companies like Strategy, which pioneered holding Bitcoin as a treasury asset.
However, meme coins represent a much riskier proposition than established cryptocurrencies like Bitcoin. Unlike companies with physical assets or revenue streams, meme coins derive their value primarily from community hype and celebrity endorsements rather than fundamental business metrics.
Some people argue that these investments offer potential for explosive growth and can help companies stay relevant in rapidly evolving markets. Some companies plan to integrate these digital assets into payment systems and other practical applications. Recently, DOGE jumped 2.53% despite a delay in the ETF launch.
On the flip side, financial experts have expressed concern about this development, noting that meme coins lack intrinsic value and comparing them to collectibles rather than serious investments.
The extreme price volatility of these assets poses significant risks to companies and their shareholders. Some companies that announced meme coin investments saw their stock prices initially surge but then drop significantly as the excitement faded.
Regulators have also taken notice of this trend. While meme coins generally aren’t classified as securities, authorities warn investors about their speculative nature and potential for substantial losses. The market has already seen several instances where technical issues or security breaches caused rapid price declines.
