Christmas 2025 Gift Guide: Most Popular Gifts from Google’s Holiday 100
The Google Holiday 100 is a yearly list that showcases the top 100 gift ideas that were most frequently searched. It reveals the top gifts of the year that have been chosen by customers and also shows the trends in different categories such as tech, wellness, fashion, etc. This Christmas 2025 Gift Guide has become an indispensable tool for holiday shoppers, as it gives them a vivid picture of the popular gifts and thus enables them to make up their minds wisely. The Google Holiday 100 gifts is what you need if you are looking for the best Christmas gifts of 2025 in tech, wellness, or fashion.
Big Picture Trends — What searches in 2025 reveal about gift-giving preferences
Let’s look into most popular gifts 2025 that offers insights about gift-giving preferences offered by google –
Comfort remains the main focus for the most popular gifts of 2025 as the demand for cozy blankets has grown by 50% in the last period. This trend is all about comfort and relaxing, and more focused on home-centered experiences.
The home entertainment sector has also seen a whopping 945% increase in the search for movie projectors and a 60% rise for home projectors. Such a jump is a clear indication that people are more willing to improve their home experience with options.
Items such as weighted vests, red light therapy, and stretching straps have gained huge popularity in 2025, which is evidence that personal well-being still holds great value.
2025 has also become a year of fashion where the search for crescent bags has become a breakout trend, while stackable ring sets have doubled in popularity.
Consumers have shown a great deal of interest in gifts that are of practical use, e.g., travel gear and home decor. It signifies the change of the pandemic era lifestyle that was all about comfort, convenience, and self-care, which are still the core of consumers’ wishes.
Gift Ideas by Category
Home & Entertainment
The Home & Entertainment category is still the main driver of 2025’s gift trends with a wide range of standout products that not only elevate comfort but also help to build immersive experiences at home.
- Movie Projectors & Home Projectors: The search for movie projectors is up by a staggering 945% which clearly indicates a trend of people wanting to take the cinematic experience home.
- Cozy Blankets: The number of searches for cozy blankets has gone up by 50%, thus indicating that comfort is the main focus this year. This inexpensive yet nice gift is suitable for homebodies as well as for anyone who wants to bring warmth and coziness into their space, especially during the cold season.
- Kitchen & Lifestyle Gadgets: Kitchen gadgets such as countertop ice-cream makers are fun and practical, and they have been celebrated in 2025. Motivated by the popular media, these products are welcomed by people who like to prepare treats at home, as they offer both functionality and entertainment in one gift.
- Tech & Gadgets: The tech and gadgets sector has also seen a major spike in gifting through 2025 and continues to be so with new releases of products that combine wellness and entertainment in a seamless way. Check the list of the most searched tech gadgets here!
- Gaming Consoles / Devices: The Nintendo Switch 2 is a tech gift that has grabbed the most attention and has been the most searched item this year. The gaming console is still the most preferred gift, and with the new features of this device, gamers will be hooked for the extended play of their favorite games in a more immersive way.
- Wearables & Smart Devices: The combination of wellness and technology is very clear in the trend of an increased number of people opting for smart gadgets such as smart rings and smartwatches. Along with tracking various fitness metrics, these gadgets also enable users to access their health data easily at any time and in any place, thus promoting fitness goals, alleviation stress, and sound sleep, which in turn leads to a healthy lifestyle.
Fashion & Accessories
The Fashion & Accessories category in 2025 emphasizes the integration of style with comfort, with major trends leading the way.
- Trendy Bags, Crescent Bags: This year, crescent bags have been very popular as a trendy fashion item. These fashionable, crescent-shaped bags provide a fresh look, thus a perfect fit for fashion-conscious people who want to make a statement in their wardrobe by adding a single piece.
- Jewelry & Rings, Stackable Ring Sets: The appeal of jewelry has been greatly pronounced, notably the stackable ring sets, which have had their search volume doubled this year. These rings offer unlimited style options due to personalization; thus, they are a practical and trendy choice in the giving of gifts.
- Clothing / Loungewear: The trend of putting comfort first has been the main theme of fashion for several months, whereby we have seen the rise of such items as loose jeans, comfortable sleep sets, and athleisure for those who are looking for comfort.
Check here the list of clothing, shoes, and accessories gifts.
Beauty, Self-care & Wellness:
The Beauty, Self-care & Wellness category is booming in 2025, mainly due to a large number of wellness-focused products that put personal care and well-being first.
- Skincare, Cosmetics, and Spa-at-home Items: One of the most trending Christmas gifts 2025 to search for this year is the beauty products from brands such as Glossier, Rhode, and Olaplex. These offerings emphasize an ever-trending home-spa experience, which, with the help of skincare and cosmetics, welcomes customers to indulge in self-care rituals.
- Wellness Gadgets: With wellness becoming more vital, items such as red-light masks, stretching straps, and gym/flex gear are becoming more popular. They are in line with the general trend focused on the health, fitness, and self-care of the customers who want to seamlessly include wellness routines in their everyday lives.
Check here the list of top searched beauty gifts of the year!
Toys, Hobby & Lifestyle Gifts
- Creative/ Hobby Items: One of the greatest desires a kid could have is to be able to create something of their own, a concept that easily translates to the purchase of creative and educational toys for children. Creative products have seen a spike in trend over the past few months.
- Gifts for Kids: The most attractive toys for children are those that are interactive and trendy games/consoles. An interactive robot or a game console that combines entertainment with education, for instance, helps children improve and learn while having fun.
Check here the list of top Toys, Hobby & Lifestyle Gifts!
How to Use This Guide for Your 2025 Christmas Shopping
While Christmas shopping in 2025, use this guide to customize your gift selections to the receiver’s life style and personality. To illustrate, a homebody would like a blanket with a movie projector, whereas a gym lover might be interested in a smart ring or health gear. New parents will be ecstatic with interactive toys or baby kits that facilitate early learning.
The Holiday gift trends 2025 is primarily based on the U.S. searches; however, most of these trends like wellness, home comfort, and tech are global. Think of adjusting your presents to your location while considering factors such as the price, availability, and shipping.
What 2025’s Holiday 100 tells us about the spirit of gift-giving this Christmas
According to the gift trends of 2025, holiday giving is moving away from status symbols and concentrating more on the aspects of comfort, wellness, practicality, personalization, and being thoughtful. This year, it is more important to buy gifts that reflect the lifestyle and values of the recipient, thus each present will be genuine and specially made for their different needs, and not simply be a bundle of the latest trends.
